What is PPC and How They Work

What is PPC or CPC?

Pay Per Click Site are Mechanism of Paid Search Marketing on Search Engines.
Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
Pay-per-click advertising is a form of online advertising whereby visitors are directed to an advertiser's website after clicking on an advertisement, and the advertiser pays for each visitor on a per-click basis.

How Do They Work?

In a PPC program there must Be advertiser and visitor. advertiser pay to get more traffic to their websites or blog and viewers get a little amount of what is paid by the advertiser for viewing their sites.
advertiser uses PPC programs to increase their search engine ranking and to get a maximum number of traffic.
and viewer are the source of traffic to them.
Viewers use PPC programs to earn a little amount of money by viewing such advertiser's Websites or Blog.
PPC connects advertiser and viewer where there is benefit for both of the party.
Look at the following diagram,it will make you clear about the functioning of the PPC programs:

Now i hope you know how the PPC works.